The Dream Team online Fantasy Football game attracts up to 1,5 million users every year. The Sun (and Wunderman, my contract client) targeted growing the subscriber list to 3 million. The Sun invested heavily to improve the game and key to this investment was improving the experience dramatically from the previous (2014) year’s offering. Working on the initial ‘discovery phase’, part of my job was to identify ux patterns and wireframe workable user journeys based on requirements and create a platform for the project going forward.
The aim for 2015/16 is to deliver content that is relevant to the user alongside gameplay to increase the time the user spends on the site. The average time a user spent on the site to register previously was around an hour, after which there were monthly 10 minute transfer window blasts. Delivering football content on a weekly basis is an integral way that it is possible to increase the time the user spends on the site. This has been proven to be a solid strategy that has worked.
Designed ‘mobile first’ with modular site structure, social media integration, infinite scrolling and indicating streaming in content from various channels (internal and external) using various configurations of content modules. Delivering content that is relevant to the user is extremely important and devising an easy intuitive method of filtering this content was important.
My work involved research, requirements gathering, brainstorming site structure using these requirements, creating a site map, wire framing key user journeys and creating polished visual designs including UI.